The famous wave logo will be part of the school's strategy to draw more prospective students.
St. Lawrence College is hoping people will catch the wave in its latest marketing campaign.
The post-secondary school unveiled its new campaign last week called The Next Wave.
Director of Marketing and Recruitment Sean McDade says it aims to draw more prospective students to their school.
The campaign utilizes the wave pattern in their logo.
McDade says it is a strategic evolution in how St. Lawrence College tells its story to prospective and current students, employees, alumni, and the broader community.
The campaign and brand platform was created by SLC's own marketing team.
McDade says some alumni also assisted in creating it.
Some current students are part of the marketing campaign through bold, high-contrast black-and-white photography. This is to shift away from illustrating academic programs to capturing something more aspirational.
The college is expected to roll out its Next Wave campaign in the coming weeks.
Story by Ken Hashizume
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