$75 million is being spent to air the new ad in the US targeting Republican voters.
The latest anti-tariff campaign from the Province features a television commercial with a political icon.
Ontario is spending $75 million to air the new ads in the United States targeting Republican voters.
The ad features audio from the late Ronald Reagan in 1987 warning about the long-term harm of tariffs.
Reagan also touches on how tariffs ultimately hurt American consumers.
Premier Doug Ford believes the message being delivered by the former US President will resonate with Americans.
He says it will remind them of the strong trade partnership with Ontario.
The campaign begins this week on Newsmax and Bloomberg, and will soon expand to Fox, NBC, ESPN, and other major networks.
It’s the latest in a series of Ontario ads aimed at emphasizing Canada’s strong trade relationship with the U.S.
Story by Matt Leblanc
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